Today marks the launch of our brand new blog series – IPTV World; and in its’ premiere, we will be looking at IPTV in Asia. Following the success of our IPTV 101 series where we explained some of the business slang and terminology, we will now provide insight into market trends and statistics. The main goal is to supply you with all the detail you need to make an informed choice on how to engage with this exciting market. So, what is the current market state of IPTV in Asia? Let’s find out!
IPTV in Asia – Overview
According to multiple sources, including the report done by Grand View Research, the global IPTV market is expected to reach $67.6 billion by 2027. With a CAGR of 7.1%. Nowadays, users worldwide want full control of the content they consume. Moreover, the viewers want to watch what they love at a time that suits them, on a device they prefer. Luckily, IPTV offers just that – complete control. Furthermore, with video formats optimized for a variety of devices, nDVR options, high quality, and huge content libraries, the users can enjoy television to the fullest.
IPTV in Asia has been on constant growth for the past few years, and it does not look like stopping. With the expansion of affordable Internet services in Asia, and with the continent becoming a mobile-first market, the demand for IPTV is higher than ever. As a result, Asia-Pacific is anticipated to become the fastest-growing regional market.
Key Tech Trends
Similar to the IPTV market, the technology is ever-evolving. Therefore, we are seeing rapid advancements in 5G technology, Artificial Intelligence, video coding and processing, and so on. Naturally, all of the mentioned technologies are being utilized by the IPTV technology, which further fuels the growth. In addition, one of the key features that users enjoy is the multi-channel option. To clarify, multi-channel by definition is the streaming of satellite and terrestrial television over an existing IP network. Also, multiple channels within the package can be viewed on different devices simultaneously. This is a hot topic after a survey of IPTV viewers in Asia confirmed that 88% of users use a second screen while watching videos.
The latest report by The Business Research Company gives a detailed insight into the IPTV market per region, including IPTV in Asia. Additionally, this research shows a compiled list of the key industry players on a global scale. To sum up, some of the highlighted key players are Verizon Communications Inc., Huawei Technologies, AT&T Inc., China Telecom Corporation Ltd., as well as MatrixStream Technologies, Inc.
Therefore, if you are looking to start your IPTV business, let one of the industry leaders help you along the way. Contact our friendly sales team today for more information.